MobVex vs AppFollow
AppFollow has the strongest free plan in this comparison and a real review-workflow product. MobVex is cheaper once you grow past two apps and covers analysis AppFollow does not attempt.
AppFollow in one line
Review management and ASO with an AI support agent, workflow automation, 20+ integrations and an unusually generous free tier.
MobVex in one line
An ASO and app-analysis toolkit — keyword tracking, competitor weakness, review intelligence, price analysis and piracy checks in one credit-based account.
The short version
Choose MobVex if…
Choose MobVex if you track more than a couple of apps, if you want competitor weakness and price analysis rather than review workflow, or if you prefer paying for analyses you run over a plan that scales by app count. Paid plans start at $19.99 with 20 apps and no seat limit.
Choose AppFollow if…
Choose AppFollow if your priority is a review support workflow — AI summaries, an AI support agent, automated replies and integrations with the helpdesk you already use. Its free plan is genuinely strong and we do not match it.
Pricing compared
MobVex
| Plan | Monthly | Yearly (per month) | Includes |
|---|---|---|---|
| Free | $0 | $0 | 10 credits/day · 1 app |
| Pro | $19.99 | $15.99 | 10,000 credits/mo · 20 apps · no seat limit |
| Premium | $39.99 | $31.99 | 30,000 credits/mo · 50 apps · expert reports |
MobVex Free is $0 with 10 credits per day and 1 app. Pro is $19.99/month ($15.99 yearly) with 10,000 credits and 20 apps; Premium is $39.99 ($31.99 yearly) with 30,000 credits and 50 apps. No seat limits on any plan. AppFollow's promotional pricing applies to the first six months only and renews at the full price.
AppFollow
| Plan | Monthly | Yearly (per month) | Limits |
|---|---|---|---|
| Free | $0 | Not stated | 2 apps · 500 keywords · 10 competitors · 100 manual replies |
| ASO | $29 | Not stated | 2 apps · 500 keywords · 30 competitors |
| Essential | $179 (promo $125) | Not stated | 5 apps · 3,000 keywords · 100 competitors |
| Team | $599 (promo $359) | Not stated | 10 apps · 9,000 keywords · 250 competitors |
| Enterprise | custom | Not stated | Custom apps, keywords, API credits |
AppFollow figuresAppFollow figures were read from appfollow.io/pricing on 2026-09-26 and may have changed since. Where AppFollow's own page did not state something, we say "Not stated" rather than guessing. Always confirm current pricing and limits with AppFollow before deciding. MobVex prices come from our own plan configuration.
Feature comparison
| Feature | MobVex | AppFollow |
|---|---|---|
| Entry price (paid plan, monthly) | $19.99/mo | $29/mo (ASO) — review tiers start at $179/mo |
| Permanent free tier | 10 credits/day · 1 app | 2 apps · AI summary · unlimited automated replies |
| Free trial | 7 days Pro, no card | Not stated on the pricing page; cards not required |
| Seat limit | No seat concept | Unlimited users on every plan |
| Apps on the cheapest paid plan | 20 (Pro) | 2 (ASO) |
| AI review summary / sentiment analysis | Review Intelligence — included in Pro | AI summary on Free; detailed AI summary, semantic sentiment from Essential |
| Automated review replies | No | Unlimited automated replies on all plans including Free |
| Spam review reporting | No | Yes — available on all plans |
| AI support agent (helpdesk automation) | No | Entry-level from Free; advanced from Essential; custom on Enterprise |
| Helpdesk / chat integrations | No | Zendesk and Slack on Free; 20+ integrations on paid tiers |
| Competitor weakness analysis (their reviewers' complaints) | Yes | Competitor counts by tier (10–250) — tracking, not a weakness breakdown |
| Brand-vs-brand mention tracking in reviews | Yes | Not stated |
| Competitor price analysis | Yes | Not stated |
| APK piracy detection | Yes | No |
| Keyword tracking | Google + Play Store, with scheduled daily tracking | 500 keywords on Free/ASO, 3,000 on Essential, 9,000 on Team |
| Scheduled reports / PDF export | Weekly or monthly report flows with PDF output — Premium | Reports included; wordcloud and phrase analysis from Team/Enterprise |
| API access | No | Limited on Free, tiered credits on paid plans; MCP available |
| Store coverage | Google Play + App Store | App Store, Google Play; Team adds Microsoft, Xbox, Amazon; Enterprise adds more |
"Not stated" means the vendor's own pricing page did not mention it — it is not a claim that the feature is absent. "Yes" and "No" reflect what each vendor publishes.
Where MobVex wins
Twenty apps instead of two on the cheapest paid plan
AppFollow's paid entry point is the $29 ASO plan, which still caps you at 2 apps and 500 keywords. MobVex Pro is $19.99 and covers 20 apps with 10,000 credits. If you manage a portfolio rather than one or two apps, the per-app maths flips quickly.
Analysis AppFollow does not attempt
MobVex analyses what your competitors' reviewers are complaining about (Competitor Weakness), tracks brand-versus-brand mentions across reviews, compares competitor pricing and detects pirated APK re-uploads. AppFollow tracks competitor counts and keywords; these four jobs are outside its product.
Credit pricing without per-tier feature walls
On AppFollow, semantic review analysis, AI knowledge base size and wordcloud/phrase analysis move between tiers as you upgrade. MobVex keeps the tool set constant across plans and varies only the credit balance, so upgrading never unlocks a feature you were already paying to reach.
Where AppFollow is genuinely better
A comparison that only lists our advantages is not worth reading. These are real reasons to choose AppFollow instead.
The best free plan in this comparison — better than ours
AppFollow Free includes 2 apps, 500 keywords, 10 competitors, AI summaries, semantic summary features and unlimited automated replies, with no card required. MobVex Free gives 10 credits per day and one app, and has no reply capability at all. If you are starting out and want review workflow for free, AppFollow wins on the free tier.
A real review support workflow
AppFollow ships an AI support agent that escalates from entry-level to custom across plans, automated replies, spam reporting, translation, and integrations with Zendesk, Slack and 20+ tools. MobVex has no reply, helpdesk or automation workflow. For a support team, that is the product and our absence is decisive.
Wider platform coverage on higher tiers
AppFollow's Team plan adds Microsoft, Xbox and Amazon, with Samsung, Huawei and more on Enterprise. MobVex covers Google Play and the App Store. If you publish beyond mobile app stores, AppFollow reaches places we do not.
Which one is right for you
Choose MobVex
- ✓You track more than 2 apps and need a plan that does not cap you
- ✓You want competitor weakness and price analysis, not review replies
- ✓You need piracy detection
- ✓You prefer paying per analysis rather than committing to a tier
- ✓You do not need a helpdesk workflow
Choose AppFollow
- ✓You need automated replies and a review support workflow
- ✓You want a strong free tier to start on, and 2 apps is enough
- ✓You need Zendesk, Slack or 20+ integrations wired up
- ✓You publish on Microsoft, Xbox or Amazon as well
- ✓You want an AI support agent handling review triage
Frequently asked questions
Is AppFollow's free plan really better than MobVex's?+
For review workflow, yes. AppFollow Free includes 2 apps, 500 keywords, 10 competitors, AI summaries and unlimited automated replies with no card. MobVex Free gives 10 credits per day and one app, with no reply features. We would rather say that plainly: if you want a free review workflow, AppFollow is the stronger free tier. MobVex's advantage appears once you track more apps or need analysis AppFollow does not do.
Why is AppFollow's Essential plan so much more expensive than the ASO plan?+
The $29 ASO plan covers keyword and competitor tracking for 2 apps. Review workflow — the AI support agent, semantic analysis, integrations — starts on Essential at $179/month, currently promoted at $125 for the first six months. If reviews are your priority, that is the tier you actually need.
Does MobVex reply to reviews?+
No. MobVex analyses reviews — sentiment, themes, competitor mentions, what your rivals' users are complaining about — but it does not draft or send replies. AppFollow does, and includes unlimited automated replies even on its free plan.
What does MobVex do that AppFollow does not?+
Four things: Competitor Weakness (a breakdown of what your competitors' reviewers complain about), brand-versus-brand mention tracking inside reviews, competitor price analysis, and APK piracy detection. AppFollow tracks competitor keywords and counts; these four are outside its product.
AppFollow shows promotional prices — are they permanent?+
No. AppFollow's pricing page states the discount applies to the first six months only and that the subscription renews at the regular full price unless cancelled. The figures in this comparison were read on 26 September 2026, and the page listed the promotion as available until the end of September.
Try MobVex on your own app
7 days of Pro with 300 credits, no credit card. Run Review Intelligence on your real reviews, then decide whether AppFollow is still the right fit.
Free plan: 10 credits every day, 1 app — permanently, no card.