MobVex vs Appfigures
These two barely compete — Appfigures is built around revenue and download intelligence, MobVex around what users say. The overlap is reviews, and it is thin.
Appfigures in one line
App business intelligence — downloads, revenue, subscriptions, ad spend, store ranks and ASO keyword tracking, with review monitoring as one report inside the suite.
MobVex in one line
Review and competitor analysis — what users complain about, what competitors' users complain about, keyword rankings, pricing sentiment and piracy checks.
The short version
Choose MobVex if…
Choose MobVex if the question you are trying to answer is 'what are my users unhappy about and what are my competitors doing better', not 'how much did I earn last month'. Review Intelligence, Competitor Weakness, keyword tracking and pricing sentiment start at $19.99 with no seat limit.
Choose Appfigures if…
Choose Appfigures if you need downloads, revenue, subscription and ad-spend reporting in one place, or market estimates for apps you do not own. That is its core product and MobVex does not attempt it at all.
Pricing compared
MobVex
| Plan | Monthly | Yearly (per month) | Includes |
|---|---|---|---|
| Free | $0 | $0 | 10 credits/day · 1 app |
| Pro | $19.99 | $15.99 | 10,000 credits/mo · 20 apps · no seat limit |
| Premium | $39.99 | $31.99 | 30,000 credits/mo · 50 apps · expert reports |
MobVex Free is $0 with 10 credits per day and 1 app. Pro is $19.99/month ($15.99 yearly) with 10,000 credits and 20 apps; Premium is $39.99 ($31.99 yearly) with 30,000 credits and 50 apps. No seat limits. Appfigures' pricing page did not state a seat or user model, so seat counts are marked as not stated rather than assumed.
Appfigures
| Plan | Monthly | Yearly (per month) | Limits |
|---|---|---|---|
| Free | $0 | Not stated | 5 connected apps · 0 competitors |
| Monitor (Analytics & ASO) | $44.99 | Not stated | 100 keywords · 0 competitors |
| Optimize (Analytics & ASO) | $149.99 | Not stated | 500 keywords · 0 competitors |
| Boost (Analytics & ASO) | $399.99 | Not stated | 1,000 keywords · 5 competitors |
| Amplify (Analytics & ASO) | $1,399.99 | Not stated | 2,500 keywords · unlimited competitors |
| Market Intelligence — Monitor | $35.99 | Not stated | Market estimates tier |
Appfigures figuresAppfigures figures were read from appfigures.com/pricing on 2026-09-26 and may have changed since. Where Appfigures's own page did not state something, we say "Not stated" rather than guessing. Always confirm current pricing and limits with Appfigures before deciding. MobVex prices come from our own plan configuration.
Feature comparison
| Feature | MobVex | Appfigures |
|---|---|---|
| Entry price (paid plan, monthly) | $19.99/mo | $44.99/mo |
| Permanent free tier | 10 credits/day · 1 app | 5 connected apps · 0 competitors |
| Free trial | 7 days Pro, no card | No card required; length not stated on the pricing page |
| Seat / user model | No seat concept | Not stated |
| Apps included | 20 (Pro), 50 (Premium) | 5, then $1.99 per extra app |
| Core focus | What users say, and what competitors' users say | Downloads, revenue, subscriptions, ad spend, ranks and ASO keywords |
| Downloads & revenue analytics | No | Core strength — unified tracking across all stores |
| Ad spend analytics | No | Yes |
| Market estimates for apps you do not own | No | Market Intelligence tier from $35.99/mo; full App Intelligence on Explorer tiers |
| AI review sentiment / summary | Review Intelligence — included in Pro | Not stated |
| Review monitoring, search and filters | Review Intelligence and comparison mentions across reviews | Unified reviews report with search, filters and automatic translation |
| Reply to reviews | No | Yes — with reply templates and review alerts by email and Slack |
| Competitor weakness analysis (their reviewers' complaints) | Yes | Competitor tracking is market-level (estimates, ranks, keywords); from Boost up, and 0 on entry plans |
| Competitor price analysis | Yes | Not stated |
| APK piracy detection | Yes | No |
| Keyword tracking | Google + Play Store, with scheduled daily tracking | 100 keywords (Monitor) to 2,500 (Amplify) |
| Scheduled reports / PDF export | Weekly or monthly report flows with PDF output — Premium | Email reports covering downloads, revenue and reviews |
| API access | No | Listed on the top Explorer tier; not shown on Analytics & ASO plans |
"Not stated" means the vendor's own pricing page did not mention it — it is not a claim that the feature is absent. "Yes" and "No" reflect what each vendor publishes.
Where MobVex wins
Less than half the entry price — and 20 apps instead of 5
Appfigures' Monitor plan is $44.99/month; its free tier covers 5 connected apps. MobVex Pro is $19.99/month for 20 apps, with credit packs for heavier months. If you are not paying for revenue intelligence, you are paying Appfigures for reporting you may not use.
Competitor analysis at the review level, not the market level
Appfigures tracks competitors through estimates, ranks and keywords — and its entry plans list 0 competitors, with competitor tracking starting on Boost at $399.99. MobVex's Competitor Weakness tool reads your rivals' reviews and tells you what their users are complaining about, on the $19.99 plan.
AI review analysis where Appfigures' page does not list one
Appfigures' public feature table lists one AI-labelled feature — AI Keyword Suggestions — and does not describe review sentiment analysis or AI review summaries. MobVex's Review Intelligence classifies every review by theme and sentiment. We mark Appfigures' position as 'not stated' rather than absent, because their page does not say either way, and we would encourage you to ask them directly.
Where Appfigures is genuinely better
A comparison that only lists our advantages is not worth reading. These are real reasons to choose Appfigures instead.
Downloads, revenue and ad spend are things we do not do
Appfigures unifies downloads, revenue, subscriptions and ad spend across stores, and its Market Intelligence and Explorer tiers estimate the same for apps you do not own. MobVex has no revenue or download reporting whatsoever. If business metrics are your primary job, Appfigures is the product and MobVex is not a substitute.
A five-app free tier that beats ours
Appfigures' free plan covers 5 connected apps with no card. MobVex Free covers one app with 10 credits per day. If you want free tracking across a small portfolio, Appfigures is more generous on app count.
An established data-accuracy reputation and one-install setup
Appfigures has been building store data pipelines for years and markets its figures as accurate rather than modelled, with a single-install setup and support for every major store. Its Explorer data is also sold programmatically for enrichment — a different product category from anything MobVex offers.
Which one is right for you
Choose MobVex
- ✓Your question is about user sentiment and competitor weakness, not revenue
- ✓You want AI review analysis without a $150+ monthly plan
- ✓You need more than a handful of apps tracked
- ✓You also want piracy detection or competitor pricing checks
- ✓You do not need download or revenue reporting
Choose Appfigures
- ✓You need downloads, revenue, subscriptions and ad spend in one place
- ✓You need market estimates for apps you do not own
- ✓You want a free tier covering up to 5 apps
- ✓You reply to reviews and want reply templates with alerts
- ✓You are evaluating programmatic access to store intelligence data
Frequently asked questions
Do MobVex and Appfigures actually compete?+
Only partially. Appfigures is an app business intelligence platform — revenue, downloads, ad spend, ranks and ASO keywords — with reviews as one report. MobVex does not report revenue or downloads at all. Where they overlap is review analysis and keyword tracking.
Does Appfigures offer AI review sentiment analysis?+
Its public pricing page does not describe review sentiment analysis or AI review summaries; the only AI-labelled feature listed is AI Keyword Suggestions. We are marking that as 'not stated' rather than absent, because the page does not say either way. If this matters to you, ask Appfigures directly — and compare the output on your own reviews during a trial.
Why did you note that the Appfigures page could not be fetched directly?+
Because appfigures.com returned an HTTP 403 Cloudflare challenge to our direct requests on 26 September 2026, so the figures here were read through a rendered fetch of the same URL. Cloudflare also means prices can change without us noticing. Please confirm current pricing and plan limits with Appfigures before deciding.
Appfigures' entry plans show 0 competitors — is that right?+
That is what the public comparison table showed when we read it: competitor allowances of 0 on Monitor and Optimize, 5 on Boost and unlimited on Amplify. Competitor tracking on Appfigures is market-level — estimated downloads, revenue, ranks and keywords. MobVex's competitor analysis is review-level and included from $19.99.
Can MobVex replace Appfigures?+
No, not for what Appfigures is built for. If you need revenue, download or ad-spend reporting, MobVex cannot do it. MobVex replaces the review-analysis and keyword-tracking parts of Appfigures at a lower price, and adds competitor weakness analysis and piracy detection that Appfigures does not cover.
Try MobVex on your own app
7 days of Pro with 300 credits, no credit card. Run Review Intelligence on your real reviews, then decide whether Appfigures is still the right fit.
Free plan: 10 credits every day, 1 app — permanently, no card.